Privacy Policy

1) Who we are

Barko (“we”, “us”, “our”) provides an AI-powered dog-training mobile app and the website barkoapp.com.
Contact: info@barkoapp.com

This policy explains how we collect, use, share, and protect personal data when you use the Barko mobile app (iOS/Android) and our website.

2) Scope

  • Mobile app: video uploads, AI analysis, in-app events, subscriptions, support.

  • Website: marketing pages, contact forms, cookies, and basic analytics.

3) What data we collect

Account & profile

  • Email, name (if provided), authentication IDs (e.g., Apple/Google), Barko user ID.

  • Optional dog/training profile information you add (e.g., dog’s name, age, goals).

Content you submit

  • Videos/audio of your dog, questions, and any annotations or feedback you provide.

Usage & device data

  • Device model, OS, app version, language, time zone, IP address, country/region.

  • In-app events (e.g., screens viewed, button taps), performance metrics, and crash logs.

Analytics identifiers

  • Mobile advertising IDs (IDFA/GAID), Firebase Instance ID or similar identifiers used by Firebase and Facebook App Events to measure usage and campaign performance.

Support & communications

  • Messages you send to support and related metadata.

Payments/subscriptions

  • If you purchase through the App Store/Google Play, the stores process payment details. We receive limited subscription/billing status (e.g., product, renewal state) but not full card data.

Website cookies (barkoapp.com)

  • Essential cookies for site functionality and optional analytics/measurement cookies (see “Cookies & similar tech”).

4) Why we process your data (legal bases)

  • Provide the service (Contract): create accounts, process videos for AI analysis, deliver training plans, and provide support.

  • Improve and secure Barko (Legitimate interests): diagnostics, crash reports, performance, abuse prevention.

  • Analytics & measurement (Legitimate interests / Consent where required): understand feature usage and measure marketing via Firebase and Facebook App Events.

  • Communications (Consent/Legitimate interests): service notices; optional tips and updates (you can opt out).

  • Legal obligations: comply with law and enforce our Terms.

5) How we use your data

  • Analyze your uploaded clips and questions to generate personalized guidance.

  • Maintain and improve app functionality and reliability.

  • Measure and attribute installs and engagement to improve marketing effectiveness.

  • Provide customer support and troubleshoot issues.

  • Protect against fraud, abuse, and security incidents.

6) Sharing your data

We do not sell your personal data. We share it only with:

  • Service providers / processors: hosting, storage, analytics, crash reporting, email/support tools. This includes Google Firebase (analytics, crash reporting, cloud services) and Meta/Facebook App Events (campaign/engagement measurement).

  • App stores / payment processors: Apple App Store, Google Play (for purchases, renewals, refunds).

  • Professional advisors & legal: when required by law, to protect our rights, or to investigate misuse.
    Where required, we sign data-processing agreements and apply safeguards.

7) International transfers

Your data may be processed in countries outside your own (including the EEA and the United States). When transferring EEA/UK personal data internationally, we use appropriate safeguards such as Standard Contractual Clauses and additional measures where needed.

8) Retention

We keep personal data only as long as necessary for the purposes above, then delete or anonymize it.

  • Account data: kept while your account is active and for a reasonable period after closure for record-keeping and legal obligations.

  • Videos & training content: kept so you can review progress; you may delete items in-app or request deletion.

  • Analytics & logs: typically retained by our providers for up to 24 months (provider defaults may vary).

  • Support records: typically up to 24 months after resolution.

9) Your choices & controls

  • Delete videos/content: remove items in the app or contact us.

  • Analytics/ads preferences:

    • Limit ad tracking / reset advertising ID in iOS/Android settings.

    • Disable personalized ads where your OS supports it.

  • Emails: use unsubscribe links or ask us to stop non-essential emails.

  • Cookies: manage cookie preferences on our website (see “Cookies & similar tech”).

10) Your rights (EEA/UK and similar jurisdictions)

You may have the right to access, rectify, erase, restrict, object, and data portability, and to withdraw consent at any time (where processing is based on consent).
To exercise rights, email info@barkoapp.com. You also have the right to lodge a complaint with your local authority.

11) Children’s privacy

Barko is not intended for children under 13 (or the relevant age in your country). If we learn we’ve collected personal data from a child without appropriate consent, we’ll delete it.

12) Security

We use administrative, technical, and organizational measures to protect personal data (e.g., access controls, encryption in transit, least-privilege). No system is 100% secure.

13) Cookies & similar technologies (website)

We use essential cookies for site operation and may use analytics/measurement cookies or pixels to understand site usage and the effectiveness of our marketing. Where required, we obtain consent. You can change your preferences via our cookie banner or browser settings. See our Cookie Policy for details.

14) Third-party services (key references)

  • Firebase (Google): analytics, crash reporting, cloud services. See Google’s privacy & data policies.

  • Facebook App Events (Meta): app event measurement and campaign attribution. See Meta’s privacy policy and platform terms.
    These providers may receive device identifiers, app usage events, and approximate location (derived from IP) to provide their services.

15) General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), Missing Pets legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it. Missing Pets may process your Personal Data because: We need to perform a contract with you, You have given us permission to do so, The processing is in our legitimate interests and it’s not overridden by your rights, For payment processing purposes, To comply with the law.

16) Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Missing Pets aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights: The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you. The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete. The right to object. You have the right to object to our processing of your Personal Data. The right of restriction. You have the right to request that we restrict the processing of your personal information. The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format. The right to withdraw consent. You also have the right to withdraw your consent at any time where Missing Pets relied on your consent to process your personal information. Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

17) Contact

Questions or requests? Email info@barkoapp.com.

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